The story of Kev Kouyoumjian, the founder and CEO of World Tech Toys, is not just an entrepreneur’s journey but a testament to sheer determination and uncompromising self-belief. Born into a modest family, Kouyoumjian was driven by a vision of improving his family’s financial situation. By 17, he was juggling work, school, and the singular conviction to provide a better life for those he cared about the most. His circumstances didn’t offer him the luxury of college education, but they did spark a golden idea.
World Tech Toys, a company that now rubs shoulders with global behemoths like Marvel, Disney, Star Wars, Warner Brothers, and many more wasn’t born out of huge investments or inherited wealth. Today, their products fill the shelves of Walmart, Target, Best Buy, Kohl’s, Amazon, among others. This phenomenal success all stemmed from the creative genius of a high school student and his relentless determination.
In the bitter reality of his adolescence, Kouyoumjian came to understand that he would not be handed opportunities. Rather, he would have to craft them for himself. Unyielding, he leaned on his abilities and resourcefulness, confident that a lack of a degree or capital wouldn’t prevent him from crafting his own success story. He didn’t require institutional validation to harness his entrepreneurial spirit; his life and its hardships served as the best teacher. This self-made route opened the gate to an unconventional, yet transformative journey.
Kouyoumjian’s journey to success wasn’t a smooth sail. The pathway to his dreams was strewn with hurdles, trials, and countless mistakes. Yet, the constant stumbling never deterred him, but rather fortified his resolve. He took every rejection, every failure not as an end but as a powerful motivator. “The number one right thing which made me successful was I NEVER gave up, no matter what,” he states. This statement encapsulates Kouyoumjian’s dogged determination and undying hope throughout his journey.
Kouyoumjian’s passion for toys wasn’t driven by commercial success alone but also by a deeper, personal purpose. His lesser privileged past instilled in him a longing to give children the gifts he missed. Every Christmas, it reminded him of the absence of gifts under the tree. Now, he is determined to reach as many children as possible, making sure that they have a toy to unwrap.
Going from a highschool student working to make ends meet to the CEO of a thriving multi-million-dollar toy empire was a colossal task, a leap of faith that only Kouyoumjian could comprehend and accomplish. Reflecting on his journey, he notes, “I have been able to provide a better life for my family. To me, that means more than anything in the world”.
For children worldwide, his toys bring joy and entertainment. For business giants, World Tech Toys is a worthy partner. But for Kouyoumjian, his childhood dream has morphed into something far larger and more impactful than he could ever imagine. In the process, he has shaped a compelling reminder for every aspiring entrepreneur that resourcefulness, resilience, and relentless determination can overcome seemingly insurmountable odds. This is the spirit of perseverance. This is the story of Kev Kouyoumjian, a journey that goes beyond the realm of toys and takes the #KINGIN crown.
