LookAdThat reimagines the classic “sandwich man” concept, swapping static signage for dynamic, AI-enabled backpacks. Equipped with high resolution screens, GPS modules, and AI cameras, these sleek devices deliver ads that move seamlessly with the crowds. High footfall areas like Oxford Street, Soho, and Piccadilly Circus become living, breathing spaces where brands can truly connect with their audience.
Combining AI-enabled strategic mobility with human-centered innovation, LookAdThat is leading a revolution in street-level advertising.
At the heart of their vision is a commitment to reviving the relevance of street advertising. “We wanted to create a solution that moves with the city, engages people directly, and reignites the fire of street advertising in an era where digital out-of-home (DOOH) has been overshadowed by social media and web ads,” says co-founder Michelangelo Castaldo. “Companies paying for advertising deserve real exposure, visibility, and awareness from their campaigns, and we ensure they get it.”
The company’s impact goes beyond visibility. By collecting anonymized, GDPR-compliant data on audience demographics and impressions, LookAdThat empowers brands with actionable insights to refine their campaigns in real time. This data-driven approach ensures that ads are not only seen but also remembered, creating a meaningful connection with the public.
Excellence Insider calls LookAdThat “The new gold standard in advertising,” highlighting its innovative and forward-thinking approach.
Sustainability is another cornerstone of the company’s ethos. As a carbon-neutral organization, LookAdThat operates with zero environmental impact, aligning with the expectations of today’s eco- conscious consumers.
Last but not least, LookAdThat offers flexible and inclusive job opportunities that are open to everyone. Whether you are a student, a part-timer, or just someone looking for an extra income, you can earn a salary simply by walking and carrying one of these innovative backpacks.
