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From Purpose to Profit: How Dr. Rasheda Jackson Empowers Entrepreneurs

Dr. Rasheda Jackson
Dr. Rasheda Jackson

Dr. Rasheda M. Jackson, the 2025 Ms. Woman Entrepreneur International, is a celebrated entrepreneur, award-winning author, and global speaker who embodies excellence in business and leadership. As the Founder and Owner of RJ Enterprises, she has built a legacy that stretches across industries and communities. Her flagship company, Be Free Tax and Business Consulting, has stood strong for 16 years, helping countless individuals and businesses gain clarity, structure, and financial freedom. Beyond her own ventures, she also serves as Vice President of Operations for a multimillion-dollar brand, cementing her place among the elite ranks of African American female executives.

Her entrepreneurial journey has always been deeply rooted in purpose. She has made it her mission to create opportunities for single parents, veterans, and individuals seeking second chances to reclaim their independence and rewrite their narratives. Dr. Jackson has not only built businesses, but she has also built pathways to dignity, empowerment, and legacy.

In addition to her work as a powerhouse entrepreneur, Dr. Jackson is a prolific author with over 11 books, 8 e-books, and 2 anthologies. Her most notable works include Empowered by His Purpose and What to Do While You Wait, books that have inspired thousands worldwide. Her latest addition, 10 Steps to Building a Business that Works, reflects her practical, purpose-driven approach to entrepreneurship and also serves as a foundation for her upcoming coaching series and wellness retreat.

Her impact has been highlighted in several national and international publications, including Voyage Miami, Inspire Magazine, Unique Access, Canvas Rebel, Disrupt Weekly, Hustle Informer, and Forbes iTips. She has built her reputation not only on success but on service—mentoring women, inspiring leaders, and empowering communities to dream bigger and achieve more.

Outside of the boardroom and stage, Dr. Jackson cherishes her role as a devoted mother and grandmother. Family remains at the heart of everything she does, grounding her passion for creating opportunities that allow others to balance professional success with personal fulfillment. Whether through business, books, or speaking engagements, Dr. Rasheda M. Jackson is a beacon of resilience, faith, and determination—an entrepreneur who continues to redefine what it means to lead with both purpose and power.

Building Businesses with Purpose

What makes my company unique is the “why” behind it. I didn’t start it just to create another business; I started it to create opportunities. I wanted to design home-based business models that gave single parents, veterans, and people who needed a second chance the ability to earn income, regain confidence, and build a future on their own terms.

As a single parent or veteran, or even someone starting over after setbacks, the traditional workplace can often feel rigid, unforgiving, and even out of reach. I knew that if I could build a system that brought business opportunities into the home, I could give people the flexibility to care for their families, adjust to civilian life, or rebuild their lives without sacrificing financial stability.

That’s what sets my company apart—it’s not just about profit, it’s about purpose. Every opportunity we create is designed to remove barriers and give people access to entrepreneurship who may never have believed it was possible for them.

For me, success isn’t measured just by numbers, but by impact: the single parent who can be present with their kids while still contributing financially, the veteran who finds a new sense of mission outside of service, or the individual who turns a second chance into a brand-new chapter.

So, what makes my company unique is simple—it’s about more than building businesses. It’s about building freedom, dignity, and hope for people who are often overlooked.

Standing Out in a Crowded Marketplace

What sets my brand apart in the competitive world of consulting and taxes is the purpose and passion behind what I do. I didn’t build my business just to crunch numbers or offer cookie-cutter advice—I built it to create opportunities and empower people who are often overlooked.

My company was designed to give single parents, veterans, and individuals who need a second chance the ability to build financial stability and confidence through home-based business opportunities. That mission flows into the way I serve every client: I’m not just preparing taxes or consulting on systems, I’m helping people understand their finances, structure their businesses, and create lasting strategies they can actually use.

Another way I stand out is in how I merge my corporate background with my entrepreneurial journey. I know how to bring big-business discipline and systems into small business spaces, while still keeping things flexible, personal, and relatable. My clients don’t just get a consultant—they get a partner who meets them where they are and helps them grow beyond where they thought they could go.

Finally, my approach is service-first. I care deeply about making sure clients feel seen, heard, and supported. I want them to walk away not just with answers, but with clarity, confidence, and the tools to take ownership of their success.

So, while consulting and tax services may be crowded industries, I differentiate myself by combining purpose, education, and empowerment. For me, it’s not about transactions—it’s about transformation through education.

Scaling with Intention

When I think about scaling my business, I focus on five key strategies that allow me to grow without losing the purpose behind what I do.

First, I productize my expertise. Instead of only trading time for money, I package what I know into courses, templates, or toolkits that entrepreneurs can use anytime. That way, I multiply my impact and create new revenue streams.

Second, I build a signature program. A group coaching program or membership community allows me to serve more people at once while also creating recurring income. It supports entrepreneurs long-term without being limited by one-on-one capacity.

Third, I automate and systematize. By creating systems and automating things like client onboarding, scheduling, and reminders, I free up my time to focus on strategy and growth instead of being stuck in the weeds.

Fourth, I hire and partner strategically. I can’t scale alone. Bringing in the right people—junior consultants, admin support, or tax specialists—helps expand my reach. Partnering with organizations that serve single parents, veterans, or second-chance seekers also helps me connect with those my business was designed for.

Fifth, I expand thought leadership. By sharing my story and expertise on podcasts, in the media, or on stage, I position myself as the go-to voice for service-based entrepreneurs. Visibility brings in new clients, opportunities, and greater impact.

For me, scaling isn’t just about getting bigger—it’s about creating systems, programs, and opportunities that allow me to serve more people, while staying true to the mission that inspired me to start. Profits are the by-product.

Staying Ahead Through Innovation

I stay innovative and adaptable by making learning a daily habit. I’m always reading, staying on top of industry changes, and experimenting with new technologies that can improve how I serve clients. For me, innovation isn’t just about chasing the latest trend—it’s about finding practical tools and strategies that make life easier for the people I work with.

Part of staying ahead also means being willing to try, test, and adjust. I’m not afraid to explore new systems or approaches if they can bring more efficiency, clarity, or value to my clients. That curiosity helps me adapt quickly and keeps my business moving forward, even when the industry shifts.

Another advantage I have is the support of BPC, which plays a big role in keeping me sharp. BPC provides innovative systems, resources, and ongoing education that not only help me grow but also allow me to pass that knowledge on to my members and clients. By staying plugged into those tools and training, I can make sure the people I serve are also staying ahead of the curve.

Ultimately, I see innovation as part of my responsibility. My clients depend on me not just to solve today’s challenges, but to anticipate tomorrow’s opportunities. By constantly learning, leaning into technology, and leveraging the education and systems Book Profits Club provides, I’m able to adapt with confidence and help others do the same.

Recent Milestones Worth Celebrating

In the last three months, I worked to niche down my business. I met with my team and created a niche strategy for each of them that allows us to better serve clients. Now, we can refer to each other based on specialized expertise. The result has been more organization, smoother collaboration, and stronger results for our clients. I’m looking forward to even more favorable outcomes as this approach continues to unfold.

Another exciting milestone was completing my 12th book, 10 Steps to Building a Business that Works. This workbook will not only guide entrepreneurs but will also serve as the foundation for my next coaching series. Additionally, it will be the catapult for a wellness and working retreat I plan to launch in 2026. This dual purpose makes it one of the most exciting projects I’ve worked on recently, because it ties together my passion for education, empowerment, and holistic growth.

Looking Ahead with Vision

In the coming months, I will introduce my community to Uncommon Alignment: Strategy, Structure and Scripture for the Next Decade. This will be an in-person event designed to merge marketplace knowledge with ministry insight, equipping leaders for long-term impact. The workshops will begin in October and run quarterly throughout 2026. For more details, visit bit.ly/UncommonSSS.

Contact Information

Email: drrasheda@iamrasheda.com
Websites: www.befreetax.com and www.iamrasheda.com
Facebook: facebook.com/befreetax
Instagram: @befreetax
LinkedIn: linkedin.com/in/DrRashedaJackson

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